Remember that film which spread like wildfire across the net in 1998-1999 nicknamed "Bad Day at the Office", the clip that showed an angry office worker bashing his computer? It was one of the first major viral films that ended up in everyones inbox and is still in heavy circulation on the filesharing networks. The clip was part of an advertising campaign for surveillance computers from Loronix Information Systems in Colorado originally launched back in 1995. In its original 5 MB form, it was distributed on a CD, but it was only when the computer-bashing clip was edited into a more manageable 416 KB file in 1998 that it began making its way around the world as an e-mail attachment. It captured a cult following and the actor even ended up in Wall Street Journal and CNBC.
Now there is the homage, an updated version if you will, a new movie that promotes a Firewall product is recapturing the universal theme of man versus machine and the fact that most of us occasionally feel like punching our computers in frustration. (read more to view). You can also download the movie as Quicktime here.
I've seen self-referential advertising, but this has got to be a first, self-referential viral advertising.....
Taken from http://ad-rag.com/118653.php
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